Limited Edition Hi-Def ChromaLuxe Metal Prints by Aaron Reed

Limited Edition Fine Art Luxury Nature Photography ChromaLuxe Hi-Def Metal Prints by Aaron Reed

High Definition, high gloss Metal Prints produced with Industry leading ChromaLuxe products are my preferred method of displaying the vast majority of my work. Metal prints are a brand new and exciting way to produce high quality photographic prints that are unsurpassed in beauty, depth, detail & durability. Metal prints using ChromaLuxe panels are scratch resistant, waterproof, will not yellow or fade over time. Two independent and highly respected research and testing laboratories have conducted environmental life tests on ChromaLuxe Photo Panels and have concluded that ChromaLuxe Hi_Def Metal prints are the longest lasting photo medium in the market.

The UV resistant coating is bonded to .045” aluminum sheeting that in turn is used to create a fine art piece using a process called Sublimation. A digital image is printed onto a special transfer paper and then using a heat press, the transfer paper is pressed onto the surface of the aluminum sheet at 400 degrees Fahrenheit, which causes the sublimation inks to “transfer” from the paper directly into the poly-based coating. The print is not ON the surface of the aluminum but fused INTO the surface of the piece.

The vibrancy and dimensionality of ChromaLuxe products rivals any photographic product and exceeds the quality of traditional paper prints when placed behind inherently imperfect glass. My limited edition prints created with this product and process are simply second to none.

I offer all of my prints, including my Limited Edition collection in three sizes (36 x 24, 45 x 30 & 60 x 40) All three sizes come supported with various types of professional backing materials that create a ready to hang piece that does not require framing of any kind.

If you would like to learn more about ChromaLuxe products and their incredible durability, check out this video below. To see all of my available Limited Edition Fine Art prints using this incredible printing process please visit my website at http://www.aaronreedphotography.com

Limited Edition Hi-Def ChromaLuxe Metal Prints by Aaron Reed

Part III: Don’t Ask Why….Ask When?

The Tree

In part two of this series I talked about overcoming self doubt. This is a stumbling block that affects us all, as photographers and people in general. With the constant barrage of high quality imagery regularly shared on various social media sites it is easy to get caught up in the madness and the noise inside your head.

So here you are, increasingly excited about your new-found joy and it has started to take on a life of its own. You have started making new friends out of complete strangers on the internet. For the first time in your life you have not one, but THREE or more favorite weather outlets that you look to for information about upcoming forecasts. You have started regularly finding yourself outside at 4 o’clock in the morning with your camera pointing it at the ground, the sky and the trees. You have even begun to visualize compositions in the passing scenery as you drive in your car. You my friend have a sickness, the disease of photographic obsession.

It has been a year or so now since you got serious about photography. People on the internet and your friends and family have started showing appreciation of your images. A co-worker expressed an even greater interest and after telling you how amazing & beautiful your image was they asked you if you sell your work! You feel like a rock star now. In the five minutes since they asked you to sell them a print you haven’t heard another word they have said. You are engaged in a fantasy inside your own mind where you have quit your job and find yourself repelling out of a helicopter onto a secluded beach. You have your camera in one hand and a pen in the other, ready to sign autographs for the group of loyal fans that have been waiting for you to land since last night. One of them even has a t-shirt with your face on it….

You snap back to reality when your boss, with a very unpleasant look on his face, asks you about the report that was due 2 hours ago. You realize that if you are ever going to be able to quit your day job to become a professional photographer, you better start selling some prints. You just sold an 8” x 10” print to your co worker for $20. It cost you $7 to have it printed and $4 to have it shipped to your house. You do some simple math and you realize that to make a respectable income from your photography you are going to need to sell approximately 6500 more 8 x 10’s. Ok, maybe you should try for some larger print sales. If you think I am talking to you, sit back and relax because it’s going to be a long ride but I honestly want to try to help you. I would like to see you to succeed.

It is crucial that you realize that this is not the music industry, nor are you an actor or actress. No one is going to “discover” you and propel you into fame & untold riches. Besides, despite what your Mom keeps saying you are just not that good yet. If you want to sell your work you are going to have to dig deep and sell yourself. Some call it salesmanship, others call it hustle. Whatever you choose to call it, you need to get some of it fast. There are a finite number of potential customers out there and a seemingly infinite number of aspiring photographers and many of them are extremely dedicated and producing VERY good work on a regular basis.

Here is where the twist comes in. I know many amazing photographers who rarely sell anything. It’s not that they don’t want to; they just don’t know how to sell themselves. I also know many less than amazing photographers and even some terrible ones who seem to sell their work right and left. So what is the secret? What more can I do to sell my work? Tune in to part four of this series, don’t ask why…ask what and I will try to answer this burning question for you. In the meantime, if you enjoy looking at pretty pictures please have a look at my website at http://www.aaronreedphotography.com and consider a print or two. I still have a few thousand to go this year. ;) Thank you again for following this series and sharing with friends and family who may find it helpful. I truly appreciate it.

Part II: Don’t Ask Why…Ask How.

Vertigo

In the introduction to this series I touched on the importance of emotional connection and how it relates to sales and expanding your customer base. You learned, maybe for the first time, that you may be marketing the wrong work to the wrong people at the wrong time. Now that’s just wrong!  I left off part one of this series promising to share with you some of the business ideas that have allowed me to be successful in marketing my work. We talked about why not, and before we get to where, we need to talk about how.

I want you to read the following sentence at least twice. The single most important factor to your success as a photographer both creatively and successfully is to BELIEVE IN YOURSELF. While this seems like a no brainer, this is a challenge for many photographers because before we can become our greatest advocate, we need to stop being our own worst critic. If you regularly tell yourself and the people around you that you suck then guess what….. I don’t even need to tell you. Indulging in self doubt will place a strangle hold on your creativity and if left unaddressed feeds on itself and grows over time. No matter where you are in your journey as a photographer, make a conscious effort to fight self doubt with creativity. Allow yourself the freedom to be YOU. Capture the images that make you happy and be grateful for the moment instead of continually thinking about chasing that next shot.

This brings me to my second, but equally important idea that the grass is NOT always greener on the other side of the fence. While there certainly is value in evaluating others work, constantly comparing your work to the work of others can be extremely unhealthy and helps feed the self doubt that destroys our creativity. The fact is, in your own mind there will always be someone better than you. Even if this is true, there is no value at all in internalizing this self defeating idea. A much more productive practice is to compare your work to your own previous work. This self evaluation builds confidence and allows your creativity to continue to grow at a healthy pace. Continuing to challenge yourself is a crucial part of your journey, no matter where you hope to end up.

The third idea I would like to share with you is simple. Never let anyone tell you that you are doing it wrong. Photography is and always will be subjective. For every one person who tells you that you are doing it right, there are two willing to tell you that you are doing it wrong. I truly believe that our individual creative paths will always lead us to the same place. How long it takes you to get there is the question. If you listen to the noise, you might miss something important. If you are only interested in photographing moss and insects that is great! Never shot film before…who cares? If you want to capture 9 exposures of the same image and tone map the hell out of them that is your business. No one knows more about being you than YOU and anyone who tries to tell you that you aren’t doing it right is wrong in more ways than one.

The final thought I will leave you with today is to know where you’re going, even if you aren’t going anywhere. Having an idea of what you hope to achieve with your photography will save you time, money and stress. If you hope to sell stock photography one day, start building a rock solid file structure today. If you want to sell prints, learn about the printing process and start printing large images now. If you are looking for an image critique, burn off a 24” x 36” print and just look at it. It will provide a wealth of opportunities for growth. Building a rock solid foundation now will pay back dividends in future years. Plan for the future but don’t sacrifice what’s truly important. After all, they are just photographs. Stay tuned for part 3 of this series titled Don’t Ask Why…Ask When? Thanks for reading and leaving your comments below. Please consider sharing this blog with those you feel may benefit from it.